Product-Market Fit. Faster.

We are product and startup experts who use battle-tested methods to reduce cost, time-to-market and failure risk.

Our Services

These are some of our most requested services. However, every product, market, and team is different, and we craft every engagement to fit.  

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Product Discovery

Will your product find a market? Is it technically feasible? Does it align with your business objectives? A product discovery process can reduce these risks and more through user research, prototyping, journey mapping and other techniques.


Web3 Strategy

DAOs, dapps, NFTs, tokenomics, blockchains, smart contracts. Web3 offers incredible opportunity but its also ripe for confusion and missteps. We are passionate about helping clients leverage this potential and are deeply immersed in the community.


MVP Design

A minimum viable product is usually the fastest path to customer insight and traction, but without proper design the benefits are lost. Our approach ensures MVP success by focusing on hypotheses, validation criteria and metrics.


Product Strategy

The best product rarely wins. Competing on quality or price provide only short-term advantages. This is why we build flywheels into every product, leveraging switching costs, network effects, platform strategies and more.


Product Leadership

We frequently act in an operating role as interim or fractional executives. This enables new ventures to launch quickly while building out permanent teams. Existing ventures seeking faster growth and alignment also benefit.


Product Process & Culture

Reaching product market fit is only half the battle. Maintaining fit requires efficient product delivery and continual improvement.  We help clients reach and maintain PMF by optimizing their talent mix, team structure, processes and culture.

“Real artists ship.”
- Steve Jobs

We’re Good with Numbers


Years Experience


Product Launches


Global Users




Meet the Expert 

I'm Paul Shustak, a product management expert with over 20 years of experience. I've helped launch over a dozen breakthrough products that had no clear precedent and uncertain demand. My career spans Fortune 50 companies such as Microsoft, Sony, and Adobe and venture-backed startups. I’ve also launched five of my own startups with two exits, so I know the importance of balancing user and business requirements.  

My team and I specialize in helping companies find and maintain product market fit through Agile and Lean principles. We are designers, engineers, MBAs and above all, product people, perpetually excited by new technologies and their disruptive power.


“Fall in love with the problem, not the solution.”
- Ash Maurya


Our Work

Here are some of our recent projects. Feel free to ask us about any details. We love to show off :-) 


VP Product (Interim)

Product leader for NFT marketplace launching Q1 2021. Define product management processes; build and coach product team; define product strategy and roadmaps.

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Product Discovery


Helped prominent art fabrication firm to develop product concept that links physical artworks with NFTs. Defined target users, use cases, customer journey, business model and more.

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Product Discovery


Led development of product concept for play-to-earn blockchain-based game. Designed MVP, developed roadmap, recruited multi-disciplinary team.


Product Management

Oversaw product for NFT-based ticketing and collectibles platform. Led product discovery, collaborated with CTO to define technical architecture, wrote user stories and PRDs, defined product roadmap.


Chief Product Officer (Interim)

Product leader for mobile-first training platform targeting the construction industry. Led product discovery, designed MVPs, wrote user stories and PRDs, defined product roadmap and strategy, collaborated with design on UX.


Chief Product Officer (Interim)

Product owner for telehealth platform. Defined product strategy and monetization model, oversaw user research and product design. Collaborated with marketing team on go-to-market strategy.

“Have strong opinions, weakly held.”
- Marc Andreesen



Say Hello!

We'd love to hear about your project. 

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“Build and they will come’ is not a strategy, it’s a prayer.”
- Steve Blank