ABOUT

Meet the Expert 

I'm Paul Shustak, a product management expert with over 20 years of experience. I've helped launch over a dozen breakthrough products that had no clear precedent and uncertain demand. My career spans Fortune 50 companies such as Microsoft, Sony, and Adobe and venture-backed startups. I’ve also launched five of my own startups with two exits, so I know the importance of balancing user and business requirements.  


My team and I specialize in helping companies find and maintain product market fit through Agile and Lean principles. We are designers, engineers, MBAs and above all, product people, perpetually excited by new technologies and their disruptive power.

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“Fall in love with the problem, not the solution.”
- Ash Maurya